Deutsche Bank

Corporate Responsibility
Report 2015

Corporate Citizenship

  • More than 4.7 million people benefited from our corporate citizenship programs in 2015
  • More than 17,000 employees supported over 3,000 social projects
  • €76.8 million is the global Corporate Responsibility investment of Deutsche Bank and its foundations

As a responsible global corporate citizen, Deutsche Bank acts to enable communities and economies to prosper. We support education projects that empower the next generation to achieve their full potential and help to remove social and economic barriers that hold them back. We assist enterprises that help to drive positive change in society to get off the ground and reach their next level. And we contribute to stronger and more inclusive communities through local provision to key concerns and by enriching the cultural landscape. We do this together with like-minded partners from public and private sectors and with the commitment of our own highly-skilled workforce. We encourage our people to volunteer and fundraise, and we support their efforts to make a difference.

Deutsche Bank has a long-standing track record as a corporate citizen that dates back to the early 20th century and which is based on the firm belief that our responsibility extends beyond our core business. The ever-increasing pace of change is putting pressure on the world’s resources, but, at the same time, it is increasing the possibilities for progress and for opening up new ways to address issues such as poverty, inequality, and disadvantage. We view our corporate citizenship as an investment in society and in the future success of our company.

Deutsche Bank’s corporate citizenship agenda and initiatives play a key role in engaging stakeholders, building trust, boosting employee and client loyalty, and strengthening the Bank’s reputation.

We apply the same strict governance standards to our corporate citizenship programs as we do to our business dealings. The cornerstones of our strategy and governance are laid out in the Group Principles for Corporate Citizenship and the dedicated Group policies and procedures, which constitute the mandatory operating framework for all Deutsche Bank Group companies, their employees, and external partners acting on their behalf. All project proposals are evaluated based on a standardized governance framework and scorecard, and are subject to sign-off by the regional Corporate Citizenship teams, the Corporate Citizenship Committee and/or the Corporate Responsibility Management Committee at Board level. To ensure that resources are deployed efficiently and projects are fully aligned with our strategic objectives, we annually monitor the impact of our corporate citizenship investments and systematically collect feedback from our community partners via the Global Impact Tracking (GIT) tool.

To meet our ambition to tackle societal challenges, we partner with key stakeholders and advocacy groups or non-profit organizations such as the London Benchmarking Group, the Centre for Social Justice in the UK, the CECP (Committee Encouraging Corporate Philanthropy) in the USA, and PHINEO in Germany. Furthermore, we support socio-political research such as the recent Banco Alimentare survey in Italy. These networks provide a forum to interact with others and help to improve our knowledge and understanding of key societal issues for creating shared value and to take on an active role in promoting SROI (social return on investment) or impact measurements and cross-sector benchmarking.

Looking ahead

Our corporate citizenship goals for 2016:

  • Further strengthen stakeholder engagement and strategic focus on key strategic programs
  • Continue to foster integration of refugees in Germany (and selected European countries)
  • Further support advocacy and marketplace development by fostering thought leadership initiatives and partnering with experts in the field
  • Deliver meaningful impact of our community investments and evaluate project proposals along the newly developed GIT scorecard
  • Promote interactive opportunities in support of key initiatives (public votings, online fundraising tools, digitalization of corporate volunteering processes, Social Media engagement)
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