Deutsche Bank
Corporate Responsibility Report 2016

Deutsche Bank

Corporate Responsibility Report 2016

Business model

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Our business model

Deutsche Bank is the leading bank in our home market Germany. We hold a strong position in Europe and have a significant presence in the Americas and Asia Pacific. Operating in 70 countries and employing about 100.000 people from 150 nationalities, our international scope, capital market expertise, and people diversity help us to understand macroeconomic developments, respond to technological innovation, and serve our clients. We maintain client relationships across all industries and engage in strong international networks. These networks uniquely position us to enable cooperation and connectivity across our stakeholder groups.

Our business model is based on our commitment to a global, universal banking product offer. It is influenced by trends and challenges in our external environment, as well as stakeholder expectations. Such expectations are influenced by an increasingly digitalized world that demands rapid, accessible solutions.

Moreover, our business activities depend on a number of factors within the bank and/or from the societies we operate in. These include financial capital, a supportive regulatory environment, a skilled and diverse workforce, the ability to innovate and adapt to change, good relationships and networks with clients and other stakeholders, as well as resilient communities and a healthy natural environment. These factors are instrumental in whether we meet our strategic goals, in how we foster a supportive business environment, and in the ways in which we build trust in our company and the industry at large.

Our operating activities

In 2016, we organized our businesses along four key client segments: Global Markets; Corporate & Investment Banking; Private, Wealth & Commercial Clients; and Deutsche Asset Management. We provide commercial and investment banking, retail banking, transaction banking, and asset and wealth management products and services to corporations, governments, institutional investors such as insurers, pension funds and foundations, small and medium-sized businesses, and private individuals.

Through our business activities, we help to circulate money, enable access to financial capital, deliver financial security, and manage assets and risk. Our clients benefit from our services by realizing their own targets and ambitions. We can only be successful if we meet and exceed the expectations of our clients. In doing so, we generate income from our products and services, including net interest margins and fees.

Creating wider value

Beyond value to our investors and clients, as a financial intermediary, employer, and taxpayer, as well as through our foundations and corporate citizenship initiatives, we contribute to robust economies and thriving societies around the world; we generate employment; we contribute to economic growth; and we play our part in providing solutions for global environmental and social challenges.

Our business model and value creation

Our business model (chart)Our business model (chart)


  • Financial capital
  • Laws and regulation
  • Knowhow
  • Stakeholder engagement
  • Trust
  • Robust infrastructure
  • Resilient communities
  • Healthy environment


  • Commercial banking
  • Investment banking
  • Retail banking
  • Transaction banking
  • Asset management


  • Financial KPIs
  • Assets under management integrating ESG
  • Volume of infrastructure and energy asset financing
  • Number of employees
  • Beneficiaries of social projects

Read more Financial figures

Read more Non-financial figures

Read more Environmental data


  • Enable economic growth
  • Foster innovation
  • Support clients’ goals
  • Strengthen skills
  • Provide direct employment
  • Contribute to society