Education, enterprise, and communities—the pillars of Deutsche Bank’s citizenship agenda—are underpinned by employee engagement. For the past 25 years, we have encouraged colleagues to support local community projects or our partner charities through fundraising and civic engagement.
Increasingly, the focus of our volunteering agenda is to leverage employee skills and knowledge. In our youth engagement program, for example, volunteers act as mentors to young people, helping to improve their educational and employment opportunities. Making financial and business skills accessible to others under our enterprise program can add substantial value to the work of under-resourced charities, non-profits, community organizations and social entrepreneurs.
Alongside transferring skills, community challenges inspire employees to promote social projects in their neighborhoods; to help the disadvantaged; and to support disaster relief, refugee-related, or environmental initiatives that make a lasting difference. These team challenges are an integral part of the curriculum also for our vocational and graduate trainees. Deutsche Bank incentivizes volunteering efforts through paid leave, donations, and in-kind support.
Anyone at Deutsche Bank can become a corporate volunteer. One in five employees—around 17,000 people globally—volunteered in 2016. For our employees, this is a chance to learn and bring new perspectives and insights back into Deutsche Bank, and be more responsive to our diverse client base. Volunteering not only boosts the impact of our corporate social responsibility programs, but also has a positive impact on the personal development, motivation, and loyalty of our employees.
In addition to giving time and skills, many Deutsche Bank employees participate in fundraising activities for non-profit organizations. Our payroll giving schemes (e.g. RestCent) and One Day initiatives make it easy to donate, and the matched giving programs in the US, the UK, South Africa, and Australia double the personal contributions of our colleagues.
Selected regional highlights
- Global: the CCP (Corporate Community Partnership) and Yunus Social Business programs make employee skills available to non-profits in developing and emerging countries.
- Germany: we launched Plus You, Deutsche Bank’s giving portal, on betterplace, the country’s largest online donation platform. And 4,000 employees regularly donate via the RestCent payroll giving scheme.
- UK: the Charities of the Year program has raised over £17.5 million for 26 smaller charities since 1999, and in 2016, raised over £2.1 million for the two charity partners Autistica, and Hope and Homes for Children.
- US: employees in New York and Jacksonville volunteer monthly with Food Bank For New York City and Feeding Northeast Florida, respectively. In May, Food Bank for New York City honoured Deutsche Bank as its 2016 Corporate Champion of the Year.
- Japan: Volunteer Network (V-Net) kicked-off its first “Volunteer Summer” to provide wider opportunities for employees to engage with the local community throughout the summer. The program is an expansion of its “Volunteer Month,” which has been held annually since 2009 and recorded +29% more volunteers than in 2015.
- Middle East: employees in United Arab Emirates and Qatar come together each year during the month of Ramadan to distribute Iftar Meals and Care Packages targeting more than 2,000 underprivileged laborers.
- Singapore: Donate One Day (DoD) invites employees to work a day or more for the benefit of charity: their salary earned for the day(s) is then channelled to selected charities. Since its launch in 2010, DoD has raised more than SGD 4.31 million (€2.83 million).
- South Africa: the annual Charity Trading Day channels all commissions to a selected partner charity. In 2016, over ZAR 3 million were raised.
“Impact 2030” highlights the impact of corporate volunteering with regards to the Sustainable Development Goals (SDGs): It is a private-sector-led initiative—in collaboration with the United Nations, civil society, academia, and other stakeholders—that promotes SDG awareness among employees around the world, advances the practice of employee volunteering, and showcases how volunteer actions contribute to the achievement of the SDGs.
Furthermore, we also run training sessions for small charities, with input from our colleagues and Charities of the Year alumni, to share some of the lessons learned over the 17 years since the program began. These cover topics such as building successful partnerships, developing networks, and creating engaging communications campaigns.
Going forward, we have set ourselves the goals to:
offer targeted support to our community partners and to engage even more employees. To do so, we will:
- further strengthen skills-based volunteering opportunities in Deutsche Bank’s corporate citizenship programs,
- extend our offer to help build capacities in the “third sector,”
- engage 1,000 Deutsche Bank employees in Germany as integration coaches for refugees by 2018, and
- continue to offer an opportunity to support local community challenges.