To ensure that resources are deployed efficiently, and projects are fully aligned with the strategic objectives of our corporate citizenship agenda, we annually monitor the direct impact of our corporate citizenship investments and systematically collect feedback from our community partners via the GIT (Global Impact Tracking) tool. Based on the LBG methodology (London Benchmarking Group) and launched in 2012, we monitor all central and regional corporate citizenship investments with our GIT (2016: 64% of total investments). The learnings we derive from the analyses enable us to improve our CSR portfolio over time. In 2016, we increased the number of projects that have a high impact on people’s lives – especially in the Born to Be context. For the first time, we systematically tracked our Made for Good initiatives. And a representative internal staff survey again confirmed the role of CSR as a driver of trust in Deutsche Bank.
Going forward we have set ourselves the goals to:
Further strengthen stakeholder engagement and strategic focus of local initiatives
- further support advocacy and marketplace development by fostering thought leadership initiatives and partnering with experts in the field,
- further improve the impact of our community investments along proven theory of change (TOC) models, and
- further promote interactive opportunities (e.g. public votings, social media engagement, online fundraising, or customized corporate volunteering initiatives) in support of key initiatives.